Website Promotion?
Which is better? Divide your monthly website promotion budget between the top 3 website promoters, or just concentrate on one of them?
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April 9th, 2010 at 12:31 am
What is better is to CAREFULLY review the Return on Investment for using these website promoters — and go with the one that brings you in the most sales or revenues.
Why do you have to have 3 companies promoting your site:
- are they doing different things (one for pay per click, another for online publicity, another for offline branding and publicity?) or are they basically doing the same things?
- how are they performing individually in terms of giving you the best results?
Aside from paying for your marketing, what other strategies are you doing?
April 9th, 2010 at 1:20 am
If you have newly launched Website, try free advertising. You can register in Google,Yahoo,MSN,LYCOS and many more for free.
And many other sites also, you will get link to other free promotions here:
http://www.geocities.com/shopperswing/ausf.html
Even if you go for paid advertising, join the free one and keep renewing the free one every 2 to 3 months as it keeps you in top list.
Try to make free link-exchange with many sites so you get promoted if some one views others site also.
You can mail me, and I will promote your link on my all sites.
Don’t concentrate on single website promotion, divide your budget according to the site hits, like invest more on google as its widely used.
Depending on single one will make you wait for less traffic.
Surely have a hidden or displayed page counter so you know is advertising really working. Free advertising is good. Please visit link I provided above to see what all sites you can join for free advertising.
Good Luck
p.S.:General survey says, the more links you have on your site for other sites help you gain top position in google, so join as many affilate programs as you can. To start with I can help, my mail id is shopperswing@yahoo.com
April 9th, 2010 at 1:45 am
Rather than having 3 website promoters, you may want to begin with the most basic marketing strategy — search engine optimization (SEO). The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?continue=/addurl and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.
And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spamdexed entries” which is defined as the loading, and submission of repetitive words into a particular metatag category. “Spamdexing” when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.
Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown los angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.
Good luck!
April 9th, 2010 at 2:26 am
As the previous poster indicated, begin slowly with the promoters and see which one brings your the most for your dollar..
Its unclear what you mean by promoters, are you referring to a web company that will promote your site, or three avenues of promotion.
Promoting your site online is mostly about search engine exposure, you want to appear on the major search engines preferrably on the first page..
The fastest way is with PPC (pay-per-click) both Google and Yahoo offer this (and their affiliates) , you can get up on the Search engine quickly but it will cost you some money over time.
Additionally it depends on what your product or service is, there are a lot of promotional ideas that can help you here.
April 9th, 2010 at 3:13 am
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